ABOUT US

At Au Blanc, we believe true elegance lies in simplicity.

Our name, inspired by the term Double Blank better known as ‘OU BLANK’ in the game of dominoes. We believe this best reflects our philosophy: pure, timeless, and effortlessly refined. We are more than a brand, we celebration of rich culture, quality, and thoughtful design.

We procure and manufacture ALL products here in Cape Town, South Africa, products inspired by the elegant aesthetics of streetwear and everyday use. The result is a unique interpretation of traditional streetwear and essential items, with a mix of cultural touches and unique fabric combinations.

Our Story

Au Blanc was founded with a simple vision: to create timeless pieces that stand the test of time. In a world of fast trends and fleeting fashions, we wanted to build something different, collections that are understated yet striking, versatile yet unique. Every detail, from the fabrics we choose to the finishes we craft, is designed with intention.

Our Philosophy

We embrace minimalism not as a limitation, but as a statement. At Au Blanc, less truly becomes more: clean lines, neutral palettes, and sustainable choices that never go out of style. Our designs are made to complement your lifestyle, giving you the freedom to express yourself with confidence and ease.

Our Commitment

Sustainability and responsibility are woven into everything we do. We source consciously, partner with artisans and trusted suppliers, and prioritize practices that respect both people and the planet. Because elegance, in our eyes, is inseparable from integrity. Our commitment to our customers is to guarantee quality products to our clients that stand the test of time

au blanc podcast

At Au Blanc we love to host pioneers that align with our beliefs and values on our podcast. Immediately after hosting our pioneers, we play a game of dominoes to further celebrate the culture.

Looking Ahead

Au Blanc is more than a label. It’s a community built on an appreciation for the beauty of simplicity. As we grow, our commitment remains the same: to bring you thoughtfully made pieces that feel as good as they look.

Au Blanc. Pure. Timeless. Yours.